Research: Entertainment Weekly


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Lucozade Advert and Research

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Lucozade:   - Soft drink manufactured and        marketed by Japanese company         Suntory. - Originally called Glucozade - Created in 1927 by a Newcastle pharmacist William Walker Hunter - Sold as an energy drink for the sick - slogan was 'Lucozade aids recovery' - Rebranded in 1978 as a 'pick me up' and a sports drink in 1983 - One of there Lucozade campaign was £4million The 1950's and 1960's saw Lucozade begin a heavyweight nation advertising support.    1950's Advert 1960's Advert 1970's - Decreasing role for Lucozade since the general population began to grow healthier and ill less frequently. - Sales dropped and an attempted brand repositioning wasn't a success. 1982's - Significant and successful repositioning occurred.  - 'Aids recovery' removed from bottle to 'replaces lost energy' - Provided energetic, busy and successful people with energ...
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Jungle Book Character Comparison

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 Mowgli 1967                                                                      2016 - A c lear difference between the 1967 version and the 2016 Mowgli is that one is a drawn animated and the other is a real life actor. Both have a similar body type and the actor used in the 2016 version is from India which is keeping in line that the film is set in the Indian jungle. Furthermore, he is seen as innocent looking in both however the 2016 Mowgli seems more competent in the Jungle. Baloo      1967                                            2016      - One difference is that Baloo in the 2016 is much larger and bulkier and is much more of a bear rather than the fun cuddly loo...
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Research of The Week

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The Week   - A weekly news magazine with editors in the UK and the US - First British publication = started in 1995 - First American publication = started in 2001 - First Australian publication = 2008/2012 They founded The Week Junior in 2015 which is a current affairs magazine aimed at children aged 8-14 years old. - Founded by Jolyon Connell (United Kingdom edition) - Dennis Publishing founded by Felix Dennis - Australian edition ended 2012: 199th final edition published                                                   : sold 28,000 copies a week                                                   : readership of 83,000 Content: - The magazine provides perspectives on the weeks current events and other importan...
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