Research: Q magazine


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Lucozade Advert and Research

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Lucozade:   - Soft drink manufactured and        marketed by Japanese company         Suntory. - Originally called Glucozade - Created in 1927 by a Newcastle pharmacist William Walker Hunter - Sold as an energy drink for the sick - slogan was 'Lucozade aids recovery' - Rebranded in 1978 as a 'pick me up' and a sports drink in 1983 - One of there Lucozade campaign was £4million The 1950's and 1960's saw Lucozade begin a heavyweight nation advertising support.    1950's Advert 1960's Advert 1970's - Decreasing role for Lucozade since the general population began to grow healthier and ill less frequently. - Sales dropped and an attempted brand repositioning wasn't a success. 1982's - Significant and successful repositioning occurred.  - 'Aids recovery' removed from bottle to 'replaces lost energy' - Provided energetic, busy and successful people with energ...
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Research of The Week

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The Week   - A weekly news magazine with editors in the UK and the US - First British publication = started in 1995 - First American publication = started in 2001 - First Australian publication = 2008/2012 They founded The Week Junior in 2015 which is a current affairs magazine aimed at children aged 8-14 years old. - Founded by Jolyon Connell (United Kingdom edition) - Dennis Publishing founded by Felix Dennis - Australian edition ended 2012: 199th final edition published                                                   : sold 28,000 copies a week                                                   : readership of 83,000 Content: - The magazine provides perspectives on the weeks current events and other importan...
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Planning: My initial ideas for my NEA

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