Research of Dennis Publishing


Dennis Publishing:  


- Limited company
- Magazine and internet publishing
- Founded by Felix Dennis in 1974
- Headquarters in London, England, UK
- 370 employees
- 2.5million rate base
- There vision is to be the most dynamic international media group
Values:

To be the most dynamic media company in the UK you need agile brands.

 - brands that stand the test of time and build their influence across every emerging platform and technology.
- brands that continually reach out to new customers with their ever-changing interests and passions.
- brands with innovation, challenge and ambition at the core of their DNA.

 - Created multi-award winning brands
- UK number 1 automotive content provider
- Current affairs premium publishing brands are fast growing 
- Lifestyle sector from cycling to fitness brands
- Technology migrating from print to online and social

 INNOVATION AND EFFICIENCY

LONG TERM AND AGILE

COLLABORATIVE AND INDIVIDUALLY BOLD

PROFESSIONAL AND FUN

- First magazine : Kung Fu Monthly
- Dennis launched and acquired a series of computer titles like PC which created a name for Dennis as being the leading technology publisher in the UK.
- 1995 launched Maxim - became biggest selling men's lifestyle magazine and global brand
- 1996 acquired 'The Week'
- Published big names from MAC and Poker Player
- 6th largest consumer magazine publisher
- Multi-platform
- Group turnover of over £130m

 - Works in 4 areas: Current Affairs
                             : Technology
                             : Automotive
                             : Lifestyle

- Over 50 million unique users
- Selling 2.5 million magazines every month
- Commitment to The Heart of England Forest - supporters
- In 2019 got Kiplinger, American publisher of finance, business publications, professional market and commitment to the educated.
- Support the Big Issue

 - February 2020 The Week Junior created for smart kids aged 8-16
- Content includes news, science, animals, people, entertainment, books, sports and puzzles.

 Current Affairs

 Contents include:
- Kiplinger
- Money Week
- Science & Nature
- The Week
- The Week Junior
- The WeekDay

 Motto- 'Brilliantly Different'


Comments

  1. Miss King28 April 2020 at 13:37

    A good post here - How could you create an ethos for your NEA EG INNOVATION AND EFFICIENCY/LONG TERM AND AGILE/
    COLLABORATIVE AND INDIVIDUALLY BOLD/PROFFESIONAL AND FUN - sort the spelling of professional....
    OCR have obviously spotted a gap in the market here for 16-25 which is your TA - so consider how to utilise some of the conventions from the youth edition of The Week and the adult over 25 version. It might be worth doing a post on your initial ideas on this. Well done.

    ReplyDelete

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