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Jungle Book Character Comparison

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 Mowgli 1967                                                                      2016 - A c lear difference between the 1967 version and the 2016 Mowgli is that one is a drawn animated and the other is a real life actor. Both have a similar body type and the actor used in the 2016 version is from India which is keeping in line that the film is set in the Indian jungle. Furthermore, he is seen as innocent looking in both however the 2016 Mowgli seems more competent in the Jungle. Baloo      1967                                            2016      - One difference is that Baloo in the 2016 is much larger and bulkier and is much more of a bear rather than the fun cuddly loo...
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Lucozade Advert and Research

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Lucozade:   - Soft drink manufactured and        marketed by Japanese company         Suntory. - Originally called Glucozade - Created in 1927 by a Newcastle pharmacist William Walker Hunter - Sold as an energy drink for the sick - slogan was 'Lucozade aids recovery' - Rebranded in 1978 as a 'pick me up' and a sports drink in 1983 - One of there Lucozade campaign was £4million The 1950's and 1960's saw Lucozade begin a heavyweight nation advertising support.    1950's Advert 1960's Advert 1970's - Decreasing role for Lucozade since the general population began to grow healthier and ill less frequently. - Sales dropped and an attempted brand repositioning wasn't a success. 1982's - Significant and successful repositioning occurred.  - 'Aids recovery' removed from bottle to 'replaces lost energy' - Provided energetic, busy and successful people with energ...
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Stranger Things Case Study

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How was the show promoted? - one effective way stranger things was promoted was by its partnership with popular brands. Reebok: worn by Dustin in the show and was an exclusive launch, brand was popular in the 80's which the show is based around appealing to the older audience. Topshop: for the Barb fans of the show the brand refurbished its London Oxford Street Flagship in honour of the character - promoted on Twitter to reach more fans. Spotify: matching users to Stranger Things characters they are similar too and music tastes. Lyft: surprised riders with rigged cars and pranking in collaboration with stranger things - posted on YouTube which is another platform to reach more users. Eggo Waffles: product placement in the show which the main character is obsessed with - naturally viewers would want to try them too since they shared the recipe. Transport for London: became Stranger Things themed. Playstation: another appeal for the Barb fans a...
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