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Lucozade Advert and Research

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Lucozade:   - Soft drink manufactured and        marketed by Japanese company         Suntory. - Originally called Glucozade - Created in 1927 by a Newcastle pharmacist William Walker Hunter - Sold as an energy drink for the sick - slogan was 'Lucozade aids recovery' - Rebranded in 1978 as a 'pick me up' and a sports drink in 1983 - One of there Lucozade campaign was £4million The 1950's and 1960's saw Lucozade begin a heavyweight nation advertising support.    1950's Advert 1960's Advert 1970's - Decreasing role for Lucozade since the general population began to grow healthier and ill less frequently. - Sales dropped and an attempted brand repositioning wasn't a success. 1982's - Significant and successful repositioning occurred.  - 'Aids recovery' removed from bottle to 'replaces lost energy' - Provided energetic, busy and successful people with energ...
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The Learning Log

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 Pocket: Pocket is a useful social bookmarking service for storing and sharing web bookmarks which you can revisit at any time. It allows any user to save an article or webpage for you to read, even offline. It also allows the user to add tags to articles and for an easier read adjust text settings. If the user doesn't want to read the article, Pocket allows the user to listen to any article which they can do on the go for ease of convenience. Furthermore this app Is available over multiple platforms like android and IOS. I found pocket incredibly simple and easy to use. I can easily add any websites and articles that I wish to read later and even better I can favourite or highlight key things from said article. Looking deeper into the website, not only can I revisit articles at any given moment I can discover collections of articles from ‘todays essential reads’ and other wide varieties of topics so I can use it like any other news app with an added extra of being able to save ar...
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Planning: My initial ideas for my NEA

NEA: Brief 3-  Magazines and Online Task: - Producing one front cover and the contents pages of the first two editions of a new current affairs magazine. - Launched by Dennis Publishing - Two pages for the working website for the magazine - Must meet the target audience and enable fans to interact with the content. Requirements: - Statement of intent - Current Affairs magazine covers and content pages - Magazine distribution method - Number of webpages - Cross-media production target audience Target Audience = Socially conscious , 16-25 year olds with a middle to upmarket demographic Magazine covers + Contents page: - Four different original main images - Editing = photos, text, graphics, typography and layout - Elements needed = masthead, main coverline, selling lines, headlines, captions, subtitles and copy - Barcode/Date/Edition/Price needed on front cover - Different mise-en-scene for each cover - Representation of two different social groups...
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