Music Video Timeline


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Lucozade Advert and Research

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Lucozade:   - Soft drink manufactured and        marketed by Japanese company         Suntory. - Originally called Glucozade - Created in 1927 by a Newcastle pharmacist William Walker Hunter - Sold as an energy drink for the sick - slogan was 'Lucozade aids recovery' - Rebranded in 1978 as a 'pick me up' and a sports drink in 1983 - One of there Lucozade campaign was £4million The 1950's and 1960's saw Lucozade begin a heavyweight nation advertising support.    1950's Advert 1960's Advert 1970's - Decreasing role for Lucozade since the general population began to grow healthier and ill less frequently. - Sales dropped and an attempted brand repositioning wasn't a success. 1982's - Significant and successful repositioning occurred.  - 'Aids recovery' removed from bottle to 'replaces lost energy' - Provided energetic, busy and successful people with energ...
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Planning: Photo shoot: Photographs that may be useful

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- I took multiple pictures of the same shot and they all came out interesting in their own element.  - They are all close ups - Taken from a low angle to emphasise the shapes of the flame - Taken outside using natural daylight- potentially even the light provided by the fire - I liked the shots were the sunlight is peeking through the trees in a dappled effect- even creating some interesting shapes which I managed to capture - The trees are in the background with the wood fire in the foreground- highlighting the main piece of the photo - No clear rule of odds but rules of thirds can be seen as the fire takes up the bottom 1/3 of the image leaving the top 2/3 with the naturalistic scenery  - Good contrast between bold orange/red fire and the delicate green background scenery. - Close up of leaves in tree- with one specifically in focus - Taken from a low angle with the camera looking up to create an interesting perspective - Dark shadows clear on m...
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Planning: My initial ideas for my NEA

NEA: Brief 3-  Magazines and Online Task: - Producing one front cover and the contents pages of the first two editions of a new current affairs magazine. - Launched by Dennis Publishing - Two pages for the working website for the magazine - Must meet the target audience and enable fans to interact with the content. Requirements: - Statement of intent - Current Affairs magazine covers and content pages - Magazine distribution method - Number of webpages - Cross-media production target audience Target Audience = Socially conscious , 16-25 year olds with a middle to upmarket demographic Magazine covers + Contents page: - Four different original main images - Editing = photos, text, graphics, typography and layout - Elements needed = masthead, main coverline, selling lines, headlines, captions, subtitles and copy - Barcode/Date/Edition/Price needed on front cover - Different mise-en-scene for each cover - Representation of two different social groups...
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