Marvel Fact File


History of the MARVEL institution-

October 1939- The Marvel Universe had its big bang in Martin Goodman’s McGraw Hill office with the first issue of Timely Comics, titled ‘Marvel Comics #1’. Sold 80,000 copies.

1940/1941- We first met Captain Marvel in an issue of the comic, and ‘Captain America Comics #1’ was also released. Both of them were hits. Republic Pictures debuted ‘The Adventures of Captain Marvel’ as a TV series.

1950s- Americans lost interest in superheroes after World War II, leading Timely Comics to rebrand as Atlas Comics.

1961- Marvel superheroes experienced a revival and triggered the Marvel Era due to Stan Lee. He changed the way we see and relate to superheroes by making them more appealing to adult audiences; before, superhero comics were largely for children.

1960/1980- some characters like spider man and doctor strange appeared in motion pictures and they bought toy biz.

1996- Fox bought New World Communication incorporating Marvel Studios and Marvel Films. The next year, Stan Lee was appointed as chairman of Marvel Studios.

2008- Iron man was created by Kevin Feige starting the beginning of the marvel universe. It made 4 billion. A success for marvel.

·       Genre of texts- superhero/action/adventure.
·       Target audience- mass audience- all ages- mainly children to teens.
·       Cross media convergence- movie posters, advertisements such as magazines and radio and word of mouth.
·       Technological convergence- social media posts from marvel actors and promotions.

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