Advert Comparison


Old Hoover Advert-

-> Hoover logo has a Christmas bow attached to it to create Christmas imagery.

-> The advert itself is sexist towards women. She's portrayed as a stereotypical          housewife and for Christmas she'd be more happy with gifts to clean and stay in the house which isn’t an accurate representation of what all women want, but society wants woman to act like an obedient housewife.

-> Making the drawn image of the woman happy and emphasize she wants a hoover plays on the stereotypes given to women when this advert was produced.
-> Colour scheme is Christmas colours such as red and green to show theme.

-> Woman seen as being happy to get a hoover as a gift. And the slogan itself is saying the best gift to get a woman is a hoover which would make her happier.

-> She's not looking at the viewer which breaks convention, she's invested in this hoover gift.

-> Woman looks happy to convey to the viewer that if she's pleased by it and by purchasing this you'd be too. Target audience is woman as they are the housewife's of the time.

New Hoover Advert-

-> Not much wording involved beside ‘cleans better than any other vacuum’. Doesn’t need lots of wording it’s simplistic and straight to the point. Represents a good vacuum brand.

-> This new hoover advert is similar to the old one as the target audience is women as they are still seen as the gender which cleans the home which is still a common stereotype seen in society and is also being portrayed in this poster.

-> Colour scheme dull, grey tones throughout- very simplistic.

-> Background is empty rooms and faint stairs. Everything looks clean and efficient which you could link its due to the quality of the Dyson vacuum.

-> Only real imagery is the woman cleaning. She's looking down at the floor to almost symbolize how good she thinks it is. 

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