Isobel Ward Media Studies

 Mowgli 1967                                                                      2016 - A c lear difference between the 1967 version and the 2016 Mowgli is that one is a drawn animated and the other is a real life actor. Both have a similar body type and the actor used in the 2016 version is from India which is keeping in line that the film is set in the Indian jungle. Furthermore, he is seen as innocent looking in both however the 2016 Mowgli seems more competent in the Jungle. Baloo      1967                                            2016      - One difference is that Baloo in the 2016 is much larger and bulkier and is much more of a bear rather than the fun cuddly loo...

 The waterhole/waterfall     1967                                                                   2016 - The 1967 design in comparison to the 2016 waterhole is much more colourful and vibrant representing the child like quality of it. Moreover, the colours are much more subdued in the 2016 representation to create a more mature and realistic quality. The Jungle 1967                                                                      2016 - Furthermore, both representations of the jungle have used a lot of greens however the 1967 design uses more variants and shades of green whereas the 2016 version uses similar tones of greens and...

Font experimenting for Current Affairs Titles: - For the Current Affair Magazine name 'Currently' I wanted to experiment around with the first letter C at the beginning and making it fancier to create a recognisable title name but also I could use it to create a logo. Here are the results: - Decretive font- I like the stylised C that's significantly bigger compared to the other letters- good emphasis. However I don't think its suitable for my target audience age of 16-25. - Bold clear letter C, however following letters don't match the same boldness/thickness and overall makes the C mismatched. - I like the shape and style of the letter C- interesting to see but the whole look doesn't suit my theme of magazine. - One of my favourite outcomes, it's all the same tone, clear to read, the C is not too decretive and the rest of the letters sit nicely inside of the large C. - Looks appealing to the eye however its way to decorative an...

TARGET AUDIENCE RESEARCH In a previous post I made about my initial ideas for my NEA I created 3 names that I could use to title my current affairs magazine: - Timely - Currently - The Happenings With the names Currently and The Happenings (which I thought were the best out of the 3) decided to poll it on my social media platform Instagram and getting my peers who are around 16-17 (Meeting the target age range of my NEA brief of 16-25 year olds) and they get to vote out of which of the names is the most appropriate. The results: - I left my poll on Instagram for 24hrs before seeing the winner. - The Happenings just won by one extra vote. However as the results were so close it was hard to see which was the true winner so I decided to further my research for a definitive winner. I decided I needed to experiment around with the masthead of the two names and also experiment with the colour and font layout which when completed id put on my social media again for another ...

How could I create an ethos for my NEA:  When looking at Dennis Publishing their ethos is: Innovation and Efficiency Long term and Agile Collaborative and Individually Bold Professional and Fun. - So I'd have to create one for my NEA to make it clear what my current affairs magazine aims to do. - As my target audience is between 16-25 id create an ethos which can be applied/relate and can be appealing for this audience. Therefore I'd research conventions of magazines for them. Initial ideas: Adjectives that can be used as the target audiences ethos - Simplicity, Entertaining, Straightforward, Fresh, Authentic, Universal - OCR has spotted a gap in the market for current affair magazine for people aged between 16-25 (which is the target audience for the NEA task of Magazines and Online ) - We could utilise some of the conventions from the youth edition of The Week and the adult version of the week aged (over 25). Conventions of The Week Junior: - Getting the...

Current Affairs Magazine:   - American bimonthly magazine - Discusses political + cultural topics from a PROGRESSIVE perspective - Print and Online publishing and also a Podcast Their mission is 'To produce the worlds first readable political publication and make life joyful again' - Notable for having colourful cartoons + full page illustrations by various credited artists - Also magazine includes: Critiques                                         : History of popular culture                                         : Discussions of policy and it's implementation                                         : Creative fixes for societal problems. - Founded by Nathan J. Robin...

New Statesman:   - British political and cultural magazine published in London - Founded 12th April 1913 as a weekly review of politics and literature. - It's a print-digital hybrid. 'Liberal, progressive political position' - Jason Cowley is the editor - Founded by members of the Fabian Society - Circulation peaked in the 1960's but has become very popular in recent years with a certified average circulation of 34,025 Magazines website has acquired over 27million views. - They have notably recognised and published new writers and critics giving them a successful careers making them one of the most respected and influential titles in Britain. Key contributors include: - J M Keynes - Bertrand Russell - George Orwell - Virginia Wolf - Christopher Hitchens Today it is read across various platforms by opinion - formers and decision - markers from all sectors. Key Themes: - Government academia, - The foreign polic...