Lucozade: - Soft drink manufactured and marketed by Japanese company Suntory. - Originally called Glucozade - Created in 1927 by a Newcastle pharmacist William Walker Hunter - Sold as an energy drink for the sick - slogan was 'Lucozade aids recovery' - Rebranded in 1978 as a 'pick me up' and a sports drink in 1983 - One of there Lucozade campaign was £4million The 1950's and 1960's saw Lucozade begin a heavyweight nation advertising support. 1950's Advert 1960's Advert 1970's - Decreasing role for Lucozade since the general population began to grow healthier and ill less frequently. - Sales dropped and an attempted brand repositioning wasn't a success. 1982's - Significant and successful repositioning occurred. - 'Aids recovery' removed from bottle to 'replaces lost energy' - Provided energetic, busy and successful people with energ...
NEA: Brief 3- Magazines and Online Task: - Producing one front cover and the contents pages of the first two editions of a new current affairs magazine. - Launched by Dennis Publishing - Two pages for the working website for the magazine - Must meet the target audience and enable fans to interact with the content. Requirements: - Statement of intent - Current Affairs magazine covers and content pages - Magazine distribution method - Number of webpages - Cross-media production target audience Target Audience = Socially conscious , 16-25 year olds with a middle to upmarket demographic Magazine covers + Contents page: - Four different original main images - Editing = photos, text, graphics, typography and layout - Elements needed = masthead, main coverline, selling lines, headlines, captions, subtitles and copy - Barcode/Date/Edition/Price needed on front cover - Different mise-en-scene for each cover - Representation of two different social groups...
Comments
Post a Comment